Constructed in 1913 by architects Schnetzky & Sons as a home for the Milwaukee Gas Light Company, 600 EAST Wisconsin was eventually renovated by its current owner, Dan Nelson Jr., in order to house his marketing agency, Nelson Schmidt Inc., in 2006. The agency is located on the second and third floors, while the 600 EAST Cafe & Business Center graces the street level in an attempt to reintroduce retail to the east end of Wisconsin Avenue. The brick, steel and wood construction has been fully exposed on the interior of the building, using dry ice blasting in order to restore the materials to their original condition.
Visitors are welcome to explore the new 600 EAST Café & Business Center and examine the exposed architectural features of one of the last remaining 3-story buildings on E. Wisconsin Avenue that was built in the early 1900s. Enjoy a cup of coffee, breakfast or lunch and peruse several historical large-format photographs of the building and Milwaukee’s Central Business District. Exquisitely restored “Chicago Pink” brick, massive steel beam superstructure, and old-growth forest wooden floor joists create an inviting environment for Doors Open visitors to take a look at Milwaukee’s past, as well as the city’s present.